Harlan Ray, Principal and Broker Associate at Burgher-Ray Ranch Group, Briggs Freeman Sotheby's International Realty, has been a dedicated Land id™ user for years. When we asked him why, he shared, "Land id™ maps continue to work even when I’m not. They provide value around the clock."

At Burgher-Ray Ranch Group, every property listing prominently features an interactive Land id™ map, a key element in their marketing strategy.

When Harlan creates a map for a property like Diamond A Hickory Farm, he focuses on crafting an exceptional experience for prospective buyers. By showcasing priority features and maintaining a clear, uncluttered map, he ensures the presentation is both engaging and user-friendly. Harlan strategically omits certain details to keep the initial map clean and visually appealing, allowing buyers to explore the property without feeling overwhelmed.

Learn how to create a map like this:

• How to make maps in Land id™
• Draw detailed maps using the feature palette
• Add labels to maps and mapped features

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