Between Facebook, Instagram, LinkedIn, Twitter, and TikTok, social media isn’t going anywhere, which is good news for real estate agents. 44% of realtors stated that they gained a new client in 2020 due to posting on social media, so if you aren’t on these platforms already, there’s no time like the present to join. The question is: Where do you start? What do you post? Below, we’ll walk you through 7 of our favorite real estate social media ideas to inspire your thinking.
The Importance Of Social Media For Real Estate Agents
You might be surprised to find out that most people don’t begin their home search with in-person referrals; 99% of millennials (and 90% of baby boomers) begin their home searches online. Accordingly, for realtors, a social media presence can be a huge asset. In fact, posting on social media was the second most popular way agents gained new clients in 2020, and 47% of real estate businesses stated that social media resulted in higher quality leads than other sources.
A handful of factors contribute to the effectiveness of social media. It’s highly visual, allowing realtors to really show off their properties, and you can post hyper-local content that resonates with your community, allowing you to speak to your audience directly. Overall, social media is a great way for realtors to improve audience engagement, reinforce their brand, and manage customer relationships. The best part? Posting doesn’t have to cost a thing.
The Best Social Media Platforms For Realtors
According to a NAR study, 97% of real estate agents use Facebook for their business, and for good reason. Facebook's massive audience base allows you to market to an audience of any age, demographic, or income level you choose – you can even target those specifically searching for a property in your area. Plus, with Facebook’s built-in business tools, you can publish listing updates, book meetings with clients, and communicate with prospects all on one platform.
59% of realtors are utilizing LinkedIn for their real estate business, though they tend to use this platform a bit differently. As a primarily B2B social media site, LinkedIn may not be the best place to find new clients, but it is a great way to build your network and establish yourself as an industry leader. (Plus, you might be able to find some real estate social media ideas from other agents in your network.)
Instagram is another excellent resource for real estate agents, yet only 39% of realtors are using it. With Instagram stories, you can provide quick and easy updates on your properties and listings, and since it’s an almost completely visual platform, highlighting your properties’ benefits is as simple as posting a photo or video. And that’s not all. You can also use hashtags to draw in more interested buyers, and direct messages to communicate directly with potential leads.
TikTok is a relatively new social media player, but with over a billion active users, it has the potential to be a game-changer for realtors. However, perhaps due to its newness, it’s rather underutilized – and this undersaturated space presents an opportunity. 50% of TikTok users are between the ages of 18 and 34, making the platform a prime place to market to Gen Z and millennials, who can be harder to reach on traditional social media platforms. Plus, 70% of users spend an hour or more a week on the app, so if you want to go where the people are, TikTok is an excellent choice.
Real Estate Social Media Ideas
If you’re stuck on real estate social media ideas, start with the basics and share some helpful news and information that would be relevant to your buyers. People want a realtor they can trust, and sharing advice, housing market data, and industry reports all position you as a credible source of information. However, be careful to keep the language simple, as not everyone is familiar with the industry jargon. It can help to link to the original sources, keep the posts visual (rather than text-heavy), and explain why the information matters to buyers.
Real Estate Tips
New home buyers may not know much about the process, so it can be of huge benefit to them to learn some real estate best practices – and who better to share them than you? Make sure to keep your tips short, to the point, and easily digestible so as to not overwhelm buyers during an already overwhelming process.
Local Businesses And Events
Buyers want to know that the location they’re moving to fits with their lifestyle and who they are. By highlighting local events and businesses, you don’t just show that you’re an active member of the community, you also show off what makes the area unique.
Home Of The Week
Social media is a perfect place to market your listings themselves as well, as it can help expand who sees the property. You could promote a new home every week with beautiful photos, video tours, interactive maps, etc. – anything that will grab prospective buyers’ attention. On most platforms, you can even include property details and a link to the listing site in the caption.
A behind-the-scenes video can help grow your personal brand as a real estate agent as they not only give insights into your process, but show who you are as a person. For example, you could share footage of how you prepare for open house events, how you stage a house, what you look for in final walkthroughs, or how you create property maps – what matters is that you let your personality come out.
Success stories build trust, especially when you’ve gone above and beyond for a client. So, if you’re still stuck on real estate social media ideas, try posting a client testimonial.
Of course, not every post has to be serious. If you’re looking for some fun real estate social media ideas, try posting relatable memes, contests and giveaways, DIY home decorating tips, and polls (bonus points if you can collect useful data from your polls, as well).
Create Beautiful Property Maps With Land id™
Posting on social media is a great way to build trust with and expand your audience, but where do you go from there? When your followers go to check out your listing site, you need to continue to wow them, and there’s no better way to do that than with an interactive, layered map.
With Land id™ (formerly MapRight), creating fully customizable property maps is a cinch. You can add a layer for anything and everything your prospective buyers would like to know about the property, add icons and labels to help them spatially understand the land, and once your map is complete, share them over email, text, or upload them directly to your listing site with the embed script we provide. So, are you ready to wow your clients? Start your 14-day free trial of Land id™ now!