Make Maps That Move People

In real estate, storytelling sells. A great listing isn’t just about acreage and square footage—it’s about helping buyers picture themselves on the property.

While most listings include beautiful pictures, detailed descriptions, and a list of amenities, they often fall short with lackluster maps that show little more than a pin or boundary. This leaves potential buyers to piece together where key details from the listing are located on the property.

A well-crafted map bridges this gap, turning data into a compelling visual story. That’s where Land id® comes in.

No Sweating, Just Selling

Land id has revolutionized the way brokers build maps for their listings. They say a picture is worth a thousand words. A good map of a property is worth thousands if not millions of dollars to a seller, as it gives the best representation of what you are selling to a prospective buyer."

Chip Bubela Broker & Owner — Bubela Real Estate

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Great maps create clarity about a property for potential buyers. Mark up your map to highlight key property features, eliminating guesswork for buyers. Then you can embed this detailed map on your listing.

This detailed map creates valuable spatial context for prospective buyers, making it easy for them to understand the property’s layout and answer basic questions like, “Where were those pictures taken on this property?” This information helps qualify–or disqualify–prospective buyers, saving you time.

With Land id®, your map does more than show boundaries—it reinforces your listing’s story, making it more engaging and memorable. But don’t take our word for it. In a recent survey with Land id® users, 9 out of 10 real estate professionals agreed that Land id® helped them more effectively market their listings and engage prospective buyers.

Step Up Your Map Game—Here’s How

Here are the steps to creating maps in Land id® that will tell your property’s story and help sell your listing.

1. Understand the property’s sales story:

Define the Property’s Story: Every great listing has a narrative. Identify the key selling points and unique features to guide your map’s design.

Pro tip: Look at the listing’s photos and description for clues to the key features you want to illustrate on the map.

2. Outline property boundaries:

Start mapping by adding the property's boundaries. This gives buyers a clear understanding of what’s included and sets the foundation for the rest of your map.

Pro tip: Turn off parcel labels and lines to reduce noise on your maps

3. Enhance your map with detailed overlays:

With Land id®, you can layer additional information, such as water features, contour lines, or other overlays from our library of 40+ options. Turn on the relevant overlays to enrich the narrative about the property and surrounding area.

Pro tip:  Adjust the overlays that viewers can access on the shared map.

4. Highlight important property features:

Identify and map the property's infrastructure, such as buildings, driveways, fences, and other improvements. Then, markup the map to show surrounding amenities like access to retail areas, parks, trails and more. These features form the framework of your map and help buyers grasp the property's layout.

Pro tip: Create more clarity by labeling your mapped items

5. Enrich map with photos and videos:

Make your maps immersive with embedded photos, videos or 3D walk-throughs. Prospective buyers can visually connect with the property’s features, such as a scenic view from the deck.

Pro tip: You can add photos to your mapped items or drop a dedicated photo point to show where a picture was taken.

6. Brand your map:

People will spend a lot of time looking at shared Land id® maps, so you want to add your name, contact information and logo to your shared maps.

Pro tip: Remember to share the branded version of a map.

7. Integrate your map into your listing:

Embed this detailed map on your listing so prospective buyers can access your map to learn about a property.

Pro tip: Learn how to leverage this map to create print maps, give property tours and more in the “Marketing Properties” course.

Taking the Next Step

With a Land id® Pro plan, you can easily create stunning listing maps using our intuitive tools. Want to see these strategies in action? Watch ‘Get Started with Map Making’ and ‘Supercharge Your Listing with Mapping Best Practices’ training videos.

Need expert help or just short on time? Our Land id® Mapping Services team creates listing maps to showcase your property’s best features. Whether you want a polished map for an expansive ranch or a residential lot with surrounding amenities, we’ve got you covered.

Have mapping services build your next listing map today!