Harlan Ray is a founding member of the Burgher-Ray Ranch Group, a premier Ranch Brokerage Team under Briggs Freeman Sotheby’s International Realty. With a growing list of accolades for top ranch sales and other accolades, Harlan has a track record for winning and selling listings like the Round Mountain Ranch.

How did he establish himself as a premier broker in the area? Harlan highlighted building relationships and an in-depth understanding of Texas land as key factors contributing to his success. Land id™ helps with both activities. In fact, Harlan often uses maps to build relationships, even if it's just making a quick map for an acquaintance.

Harlan likes to invest time researching and mapping a property before meeting a seller onsite. Then when he's onsite, he will ask for the seller's input in improving the map as they tour the property. He consistently gets feedback of how grateful people are that he’s taken the time to research and map their property.

If you try this technique, Harlan shared this tip, "An initial map doesn't need to be perfect. It's about showing the landowner that you’ve invested time in researching their property and inviting them to collaborate on finalizing the map."

Learn how to create a map like this:

• How to make maps in Land id™
• Draw detailed maps using the feature palette
• Add labels to maps and mapped features
• Area measurement
• Surface water overlay

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