Harlan Ray, Principal and Broker Associate at Burgher-Ray Ranch Group, Briggs Freeman Sotheby's International Realty, has been a devoted Land id™ user for years. He vividly recalls creating his first major map—a sprawling 35,000-acre property in the Texas Panhandle. The seller was amazed by the detailed, professional map, a far cry from the old method of taping together printed abstracts to create a ranch map.

Now, a decade later, Harlan relies on Land id™ every day. "I use maps to build relationships," he explains. "Whether it’s creating an ownership map or preparing a property map before a listing appointment, it’s a powerful way to share my expertise."

During property tours on properties like Sandy Creek Ranch, Harlan consistently uses Land id™ to enhance the experience. He pulls up the interactive map to show real-time location and reference important property details. Whether sharing his iPad so clients can follow along or providing printed maps for note-taking, he ensures his clients leave with a deep understanding of the property—and a tangible connection to it.

Learn how to create a map like this:

• How to make maps in Land id™
• Draw detailed maps using the feature palette
• Add labels to maps and mapped features
• Area measurement tool

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