Anyone who works in real estate knows it’s rarely a typical 9-5 job with weekends off. Whether you’re visiting a property, scouring the web for possible listings that match your criteria, or guiding your clients through the closing process, your to-do list is always full. Luckily, there are a few things you can do for your business that don’t take much time to complete, but will substantially improve your business’ success.
This month we spoke with Steve Roberson, CEO and founder of Land id™, to learn how Land id™ is helping real estate agents and other professionals both streamline and maximize the effectiveness of their business activities.
Share Maps Are Your Most Effective Marketing Asset
How many times do you think someone viewed a Land id™ map online last year? You may be surprised to learn there were over 2.886 million unique share map views last year. That’s an incredible number on its own. But when you consider that each share map was viewed for an average of 5 minutes and 11 seconds, you really start to understand how much share maps can boost the impact of your listings.
To provide further context, we wanted to determine how long viewers normally spent on real estate listings. According to data from market intelligence platform Similarweb, the Average Time on Page for different real estate sites hovers around a minute or less.
WebsiteAvg Visit Duration*Pages per Visit*Time on Page (Seconds)Zillow06:2716.9822.79Realtor.com05:486.3255Remax03:283.0867.54MLS.com01:092.3828.99MLSListings.com09:3114.6239.06
*Data based on December 2022 Traffic provided by Similarweb.
With prospective buyers spending around a minute or less on a listing, the addition of a Land id map significantly increases the likelihood that they’ll stick around and learn more about the many unique qualities of a property.
Of course, Land id™ maps not only increase interest for buyers, they also help agents acquire new listings in the first place.
Impress Sellers With a Land id™ Map of Their Property
From the moment you get a call from a landowner looking to sell their property, you should consider Land id™ as your secret weapon. As Steve explains, on average it takes 15 minutes or less to create a map of a property, learn relevant details, and draw out any improvements you believe the seller should consider. On Land id™, you can:
- Easily look up a parcel and find its property lines
- Look through overlays such as water features or transmission lines
- Run a soils report
- Mark important features such as buildings, roads, or fencing
Then, when you show up to the listing appointment prepared with a dynamic map of the property detailing all of the research you’ve compiled, you’ll have much more to discuss with the owner. Land id™ (formerly MapRight) can go anywhere you go—available even offline—allowing you to easily make updates or take photos on your smartphone or tablet as you walk the property.
By showing up to your appointment with a landowner with their property all mapped out, you’ll set yourself apart from any other agents they may be considering, increasing your odds of winning the listing—and all it takes is 15 minutes of your time.
Set Yourself Apart With Panos
By the time you’ve acquired a listing, you should already have a Land id™ map packed with important property information. As Steve previously mentioned, share maps are great for increasing engagement with your listing, but there’s even more you can do with a Land id™ map that will set a listing—and your business—apart. You just need to think about what you can bring to online listings that will be unique and valuable.
One unique option is utilizing panoramic images. As Steve explains, panos are essentially “Matterport but outside”, perfect for a large, rural property with a lot to show off. To create panos on Land id™, you just need an Insta360 camera and a few minutes of your day to learn how to use it. To help you out, Land id™ has even made a helpful tutorial video. Once you capture your panoramic images, it’s easy to embed them directly to your Land id™ map. Panos give anyone viewing a property map a much more immersive experience, allowing them to imagine themselves there.
Including panos on property listings is a relatively easy way to differentiate your listings online. You could even brand yourself as someone who creates immersive 360 experiences on all properties you market and who knows how to catch the eye of potential buyers online.
Land id™: Mapping Made Simple
Land id™’s goal is to make it easy for our users to get the most they can out of a mapping platform, without having to become an expert in geographic information systems (GIS). It only takes a little time for you to make a map worthy of winning you a listing, or learn a new method for capturing immersive experiences. By including an interactive, attention-grabbing map on your listings, you dramatically increase engagement and keep viewers looking at your properties longer.
If you’ve wondered if Land id™ is worth it, the numbers should make that an easy question to answer. Sign up today for a free trial and start building maps that will make a difference for your business.