Marketing raw, developable land to commercial and residential buyers isn't like listing a house. There's no furniture to stage. The pitch is entirely about potential: what could go here, how it connects to the city, and why the timing is right. That pitch only works if buyers can see it clearly.
Chris Pfau, a licensed commercial and residential real estate broker at Coldwell Banker Pro West Real Estate in Southern Oregon, hired Land id's Mapping Services to build a custom map for his listing at ±9.71 acres within Ashland's adopted Normal Neighborhood Plan.
The site—three contiguous parcels with direct East Main Street frontage—sits just outside city limits but within the Urban Growth Boundary, making it the only parcel in the Plan area with stand-alone annexation-readiness and a clear path to Type III annexation.
The map brings together what would otherwise require multiple documents: site plans imported with the Georeference Tool, key boundaries, planned streets, green spaces, adjacent utilities, and railroad infrastructure—all in one interactive view. Buyers can explore the full layout in 3D, understand exactly where the property sits in relation to the city, and start modeling development scenarios without requesting additional files.
For brokers handling development and commercial listings, a map like this is the difference between telling a buyer about the opportunity and showing it to them. Land id turns complex, multi-layered site data into a single interactive map any buyer can explore on their own.
Learn How to Create a Tour Like This
- Land id for commercial real estate
- Land id for property developers
- Create, customize, and publish a Property Tour
- Draw detailed maps by adding items
- Import surveys and site plans with the Georeference Tool
- Railroads overlay
- Add labels to maps and mapped items




Take Your Mapping to the Next Level
Mapping is just the beginning. Land id is the #1 tool for researching, discovering, and showcasing land, and we're here to help you make the most of it, every step of the way.

